Revealing : Ronaldo Fraga

A transgressor in fashion, a critic, a truly Brazilian soul, Ronaldo Fraga, one of my favorite designers is my inspiration for this “Revealing” today.

Um transgressor na moda, um crítico, uma alma genuinamente brasileira, Ronaldo Fraga, um dos meus designers favoritos é a minha inspiração para o “Revealing” de hoje. 

Ronaldo Fraga, born in Belo Horizonte, became a fashion designer in fright. Never wanted his career, had no seamstress mother or sisters proving dresses at home and never played with dolls. It started simply by knowing how to draw. Years later, still illustrating characters and their stories: what many call fashion

 Ronaldo Fraga graduated in fashion from the Federal University of Minas Gerais, Brazil. He then headed for post-graduate studies at Parsons School in New York and then on to Central Saint Martin’s in London, where he studied Millinery.

The Ronaldo Fraga label announced its’ arrival in 1996, with the creations that stepped onto the catwalk at Sao Paulo’s Phytoervas Fashion in the “I love chicken hearts” collection. With wit and daring, Fraga brought colour and fun as a counterpoint to the prevailing discrete elegance. The differences between the private and public worlds as depicted in prints on the clothes caused an immediate stir.

Ronaldo Fraga, nascido em Belo Horizonte ,  tornou-se estilista no susto. Nunca desejou sua carreira,
não teve mãe costureira ou irmãs provando vestidos em casa e nunca brincou de boneca. Começou pelo simples fato de saber desenhar. Anos depois, continua ilustrando personagens para suas estórias: o que muitos chamam de moda



Formado pelo curso de estilismo da UFMG, com pós graduação na Parson”s School of Design de Nova York e Saint Martins School de Londres, Ronaldo Fraga lançou sua marca no extinto Phytoervas Fashion em 1996 com a coleção “Eu Amo coração de galinha”, metáfora que  colocava frente a frente o universo público e privado.


Em seguida apresentou “Álbum de família”, “Em nome do Bispo” (inspirada no universo do artista sergipano Artur Bispo do Rosário. Estas coleções lhe valeram o prêmio de Estilista revelação 1997, em evento promovido pela  Phytoervas e MTV.

Having picked up the “Best Newcomer” award, his regular appearances at Phytoervas Fashion eventually opened the door to Sao Paulo Fashion Week, the biggest fashion event in South America. It was here that his “Who killed Zuzu Angel?” collection was nominated for the Abit Prize in the best womenswear category of 2002.

Fraga is now considered one of the most important names in the history of fashion in Brazil. He stays true to himself instead of being a slave to trends. He appreciates comfort and subtle sensuality instead of more obvious and clichéd eroticism. And above all, he has a unique way of telling moving and unusual stories through each collection.

Sewn with poetic lines, printed with a smile and put together with good music, Ronaldo Fraga’s clothes reflect his time. Looking to the past as a reference whilst always moving forward. His collections owe their existence to the research of an inquisitive mind, to his desire to express vast emotions, pertinent reflections, and to escape from the obvious, not only conceptually, so to speak. Fraga does not simply abandon his chosen subjects and themes at season’s end. They take on a new lease of life, away from fashion’s spotlight, sometimes as social projects, sometimes in the form of a book, an example being “Fashion, Clothes and Time – Drummond selected and illustrated by Ronaldo Fraga”.

The unexpected is his tool of choice when it comes to each new collection. Cenography, soundtrack and collection always in perfect harmony. Examples are plentiful. “Ruth-Solomon” (Winter 2001), depicting the love between a Catholic and an Orthodox Jew was treated with sensitivity; “Who killed Zuzu Angel?” (Summer 2001/02), a memorial to the Brazilian fashion designer murdered during the military regime; “Corpo Cru” (Winter 2002), where the models were replaced with wooden mannequins rotating around a specially-built structure; and “Everyone and no one” (Winter 2004), a promenade through the poetic universe of Carlos Drummond de Andrade.


Em 1998  passa a desfilar suas  coleções na semana de Moda – Casa de Criadores. Já nesta época, Ronaldo Fraga passa a ser considerado pela mídia especializada como um dos nomes mais importantes no processo de construção da identidade da Moda Brasileira.


Em 2001 passa a fazer parte do grupo de marcas a desfilar  no São Paulo Fashion Week. Estréia com “Rute – Salomão”, estória de amor  fictícia entre um judeu  ortodoxo e uma cristã. É aclamado como o estilista “Cult” da Moda brasileira. Na coleção seguinte desfila uma de suas coleções memoráveis,”Quem matou Zuzu Angel”. Desfile homenagem a estilista morta pela ditadura militar.


Em todos os desfiles, estabelece diálogo da cultura brasileira com o mundo contemporâneo. O universo da obra de Carlos Drummond de Andrade, O sertão de Guimarães Rosa, a cerâmica das bonecas do Jequitinhonha,o legado da cantora Nara leão, foram temas em coleções – manifesto que sempre são citadas pela crítica como marcos do São Paulo Fashion Week e da estória da Moda no Brasil.



Away from creating his collections, he teaches at universities, as well as leading workshops in which he uses fashion as the launch pad for discussing identity, creation and the means of stimulating the economy. He has designed the wardrobe for the music group Pato Fu, the production of “Santagustin” by the celebrated ballet company Grupo Corpo, as well as other shows by Projeto Sambalelê, the social project of the Associação Corpo Cidadão, which helps children, teenagers and their families living in the favelas of Belo Horizonte.

His label, with the unmistakable logo of his black-framed glasses, is sold in its’ own stores in Belo Horizonte and Sao Paulo, and has representation throughout Brazil. Autumn 2007 sees the label travel further a field with representation in place in both Japan and the United Kingdom.

Além da marca própria, Ronaldo Fraga desenvolve projetos de geração de emprego e  renda com 


reafirmação cultural em cooperativas e comunidades ligadas a industria de confecção.


É autor do livro “Moda Roupa e tempo – Drummond selecionado e ilustrado por Ronaldo Fraga”, e tem biografia publicada pela editora Cosac Naiff, dentro da coleção “Moda Brasileira”.


Em 2007, recebeu comenda da ordem cultural, prêmio concedido á personalidades que dão corpo á cultura Brasileira, pelas mãos do Ministro da cultura Gilberto Gil. Pela primeira vez a moda sendo  tratada  como instrumento de reafirmação cultural pelos órgãos do governo federal.


Em fevereiro de 2008, é selecionado junto á100 designers do mundo para o BRIT INSURANCE – 


Designs of the year, exposição organizada pelo Design Museum de Londres.Único representante da 


América do Sul, apresenta look completo e vídeo da coleção “A China de Ronaldo Fraga”,junto a 


nomes como o japonês Issey Myake, Jhon Galliano e Jil Sander.


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