Pionnier : Assistant at Dior, he creates his own couture brand, then invents ready-to- wear in 1959, to the great displeasure of haute-couture designers. As early as 1946, while working for Paquin, he meets Cocteau and creates the costume and mask for Jean Marais in “Beauty and the beast”. A Venetian in Paris, he has, at a very young age, a strong taste for show and theatre.
Innovator: The first to transform his name into a logo and brand licenses throughout the world. He travelled to China 56 years ago to immerse himself in this gigantic market, and to Japan in 1957, where he was the first to represent France.
Free electron: from Haute Couture, rejected then celebrated. He indifferently dressed The Beatles, Jackie Kennedy or Lauren Bacall.
Record for longevity, eclecticism (in fashion and design), sales in the USA or in China ( Mao costumes)
Anticipation: “the artist must be visionary”, his taste for futurism, outer space style, cosmonauts and absolute geometry. At once an artist and industrial, he brings the Bauhaus objectives into life, and, later, Wharol’sideal: Art at everybody’s service. His key word: evolution rather than revolution.
French, but born in San Biagio di Callalta (Venice), the 2nd of July 1922, Pierre Cardin was educated in central France.
1945 Pierre Cardin arrives in Paris. He works for Paquin and then
Schiaparelli. He meets Jean Cocteau and Christian Berard, with whom
he designs masks and costumes for films such as “La Belle et la Bête” (The Beauty and the Beast).
1946 February, Pierre Cardin leaves to work for Christian Dior who has just opened his own business.
Pierre Cardin founds his own company in 1950, in the 10 rue Richepanse, and starts designing masks and
costumes for the theatre.
1953 Pierre Cardin presents his first ladies collection.
1954 The bubble dress is a huge success the world over. A first boutique, “Eve” opens at 118, rue du
Faubourg Saint-Honoré – Paris 8è
1957 – The opening of a second boutique “Adam” for men.
Already thinking of a menswear line, Pierre Cardin starts to make colourful men’s ties and printed
shirts. In the same year Pierre Cardin is made an honorary professor of the Bunka Fukosa design college where he gives
lessons on the three dimensional cut for one month.
Pierre Cardin receives the “Young Designers” award in Boston, U.S.A.
1959 Pierre Cardin presents his first ready-to-wear collection for women at the Printemps department
store in Paris.
1960 First men’s collection presented by 250 French students : the “Cylinder” line.
1961 Creation of the men’s ready-to-wear department plus accessories.
1962 Founding of the Pierre Cardin Prize in Japan, awarded by the Bunka Fukosa school to the best
designer of the year.
Creates the women’s ready-to-wear department in 1963.
1966 – Awarded the “Golden Spinning Wheel” – “Le Rouet d’Or” by the town of Krefeld, Germany.
– First children’s collection presented by all the triplets in Paris.
– Pierre Cardin opens a menswear boutique and studio in a six-floored building, at 59 rue du
Opens the children’s boutique at 8, rue du Faubourg Saint-Honoré. in 1968, in the same year gets the first licence contract outside fashion : porcelaine crockery.
1970 Opening of the “Espace Pierre Cardin” – 1-3 avenue Gabriel in Paris : a theatre, restaurant, cinema
and exhibition hall.
1974 Pierre Cardin receives the “EUR”, wich is an Italian oscar award, given for his varied activities
in the world of show-business.
1975 Opening of the Design Boutique, 29 rue du Faubourg Saint-Honoré – Paris 8è.
1977 Pierre Cardin receives the Gold Thimble of French Haute-Couture made by Cartier, it
rewards the most creative collection of the season.
In October 18 Pierre Cardin presents his first collection of haute couture furniture,”Utilitarian Sculptures”.